{"id":1823,"date":"2019-01-28T13:48:24","date_gmt":"2019-01-28T13:48:24","guid":{"rendered":"https:\/\/ant-translation.com\/marketing__\/"},"modified":"2019-02-23T12:36:51","modified_gmt":"2019-02-23T12:36:51","slug":"marketing__","status":"publish","type":"page","link":"https:\/\/ant-translation.com\/pt-br\/marketing__\/","title":{"rendered":"MARKETING"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1' class='avia-fullwidth-slider main_color avia-shadow  container_wrap sidebar_right'   ><div  data-size='featured'  data-lightbox_size='large'  data-animation='slide_up'  data-ids='621'  data-video_counter='0'  data-autoplay='true'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow_full'  data-interval='5'  data-class=' '  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-src=''  data-position='top left'  data-repeat='no-repeat'  data-attach='scroll'  data-stretch=''  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-featured av_slideshow_full   avia-slide_up-slider '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner' style='padding-bottom: 28.666666666667%;'><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap'  ><div class = \"caption_fullwidth av-slideshow-caption caption_left\"><div class = \"container caption_container\"><div class = \"slideshow_caption\"><div class = \"slideshow_inner_caption\"><div class = \"slideshow_align_caption\"><h2  class='avia-caption-title'  itemprop=\"name\" >MARKETING<\/h2><\/div><\/div><\/div><\/div><\/div><img src='https:\/\/ant-translation.com\/wp-content\/uploads\/2018\/01\/AT__slider-marketing02-1500x430.jpg' width='1500' height='430' title='AT__slider-marketing02' alt=''  itemprop=\"thumbnailUrl\"   \/><div class='av-section-color-overlay' style='opacity: 0.7; background-color: #b72e2a; '><\/div><\/div><\/li><\/ul><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1' class='avia-section main_color avia-section-large avia-no-border-styling avia-bg-style-scroll  container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1823'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable' ><div class=\"flex_column av_one_third  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:10px;color:#185694;font-size:24px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote   av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Tradu\u00e7\u00e3o de textos de marketing e de publicidade<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#185694'><\/div><\/div><\/div><br \/>\n<div style='height:20px' class='hr hr-invisible '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div class='avia-image-container  av-styling-   avia-align-center '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><img class='avia_image ' src='https:\/\/ant-translation.com\/wp-content\/uploads\/2017\/12\/logos-ISO.jpg' alt='' title='logos-ISO'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable' ><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_two_third  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding   \" style='border-radius:0px; '><p><section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '   itemprop=\"text\" ><p><strong>A publicidade \u00e9 como m\u00e1gica; os melhores truques funcionam sem que saibamos como eles foram feitos<\/strong> e nessa ilus\u00e3o h\u00e1 um compromisso fundamental: voc\u00ea vai sair do show convencido de que a compra do ingresso valeu a pena.<\/p>\n<p><strong>A m\u00e1gica nas tradu\u00e7\u00f5es n\u00e3o significa vestir sua organiza\u00e7\u00e3o ou seus produtos com roupas locais, mas mostrar aos moradores que voc\u00ea respeita sua cultura.<\/strong><\/p>\n<p>A <strong>adapta\u00e7\u00e3o cultural<\/strong> considera o impacto das cores e dos gr\u00e1ficos, dos formatos de numera\u00e7\u00e3o, das unidades de medida e da moeda locais, em conjunto com a estrutura do texto, as conven\u00e7\u00f5es sociais sobre g\u00eanero e grau de informalidade prevalecente que seja o mais adequado, entre outras coisas.<\/p>\n<p>A ANT oferece a voc\u00ea <strong>tradutores nativos, especialistas em marketing, para que sua mensagem chegue com efici\u00eancia<\/strong>.<\/p>\n<\/div><\/section><br \/>\n<div class='avia-button-wrap avia-button-left '><a href='https:\/\/ant-translation.com\/pt-br\/contacto__\/' class='avia-button  avia-icon_select-yes-left-icon avia-color-theme-color avia-size-medium avia-position-left '   ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Entre em contato conosco<\/span><\/a><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1823'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2' class='avia-section main_color avia-section-large avia-no-border-styling avia-bg-style-scroll  container_wrap sidebar_right' style = 'background-color: #f2f2f2; '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1823'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable' ><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:10px;color:#185694;font-size:21px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote   av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Idioma neutro ou localiza\u00e7\u00e3o reversa<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#185694'><\/div><\/div><\/div><br \/>\n<div style=' margin-top:15px; margin-bottom:15px;'  class='hr hr-custom hr-center hr-icon-no '><span class='hr-inner   inner-border-av-border-fat' style=' width:100%; border-color:#b72e2a;' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable' ><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding   \" style='border-radius:0px; '><p><div style='padding-bottom:10px;color:#185694;font-size:21px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote   av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Transcria\u00e7\u00e3o<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#185694'><\/div><\/div><\/div><br \/>\n<div style=' margin-top:15px; margin-bottom:15px;'  class='hr hr-custom hr-center hr-icon-no '><span class='hr-inner   inner-border-av-border-fat' style=' width:100%; border-color:#d75340;' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable' ><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding first  \" style='border-radius:0px; '><section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '   itemprop=\"text\" ><p><strong>\u00c0s vezes voc\u00ea precisa localizar as comunica\u00e7\u00f5es de acordo com os pa\u00edses ou regi\u00f5es de destino, e \u00e0s vezes \u00e9 conveniente manter um estilo neutro para p\u00fablicos maiores.<\/strong><\/p>\n<p>A linguagem &#8220;neutra&#8221; \u00e9 uma variante padronizada, mas isso n\u00e3o a torna mon\u00f3tona. Procura chegar, de modo compreens\u00edvel, \u00e0 maior quantidade de falantes de um determinado idioma ao mesmo tempo, independentemente de seus regionalismos (por exemplo, aos que falam ingl\u00eas nos EU\u00a0A, no Reino Unido e na Austr\u00e1lia)<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable' ><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding   \" style='border-radius:0px; '><section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '   itemprop=\"text\" ><p>Nos textos publicit\u00e1rios, a tradu\u00e7\u00e3o direta nem sempre \u00e9 suficiente e \u00e9 necess\u00e1rio adaptar a mensagem para produzir o mesmo efeito: <strong>mudar a forma e o conte\u00fado para gerar as mesmas emo\u00e7\u00f5es e resultados<\/strong>.<\/p>\n<p>Uma refer\u00eancia ao futebol pode n\u00e3o ser a melhor op\u00e7\u00e3o para o p\u00fablico americano (nem mesmo para quem fala portugu\u00eas) e uma colher de manteiga de amendoim n\u00e3o \u00e9 muito tentadora para o paladar brasileiro, mas um brigadeiro\u2026 Ah, um brigadeiro \u00e9 outra coisa!<\/p>\n<p><strong>Coloque todo o cuidado do mundo com os seus textos, a ANT coloca o mundo ao seu alcance.<\/strong><\/p>\n<p>Estamos prontos para ajud\u00e1-lo; <a href=\"https:\/\/ant-translation.com\/pt-br\/contacto__\/\">mande-nos a sua consulta ou pedido de or\u00e7amento agora mesmo<\/a>.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. 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