{"id":2101,"date":"2019-03-14T19:02:52","date_gmt":"2019-03-14T19:02:52","guid":{"rendered":"https:\/\/ant-translation.com\/marketing\/"},"modified":"2019-03-14T19:16:11","modified_gmt":"2019-03-14T19:16:11","slug":"marketing","status":"publish","type":"page","link":"https:\/\/ant-translation.com\/it\/marketing\/","title":{"rendered":"MARKETING"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1' class='avia-fullwidth-slider main_color avia-shadow  container_wrap sidebar_right'   ><div  data-size='featured'  data-lightbox_size='large'  data-animation='slide_up'  data-ids='621'  data-video_counter='0'  data-autoplay='true'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow_full'  data-interval='5'  data-class=' '  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-src=''  data-position='top left'  data-repeat='no-repeat'  data-attach='scroll'  data-stretch=''  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-featured av_slideshow_full   avia-slide_up-slider '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner' style='padding-bottom: 28.666666666667%;'><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap'  ><div class = \"caption_fullwidth av-slideshow-caption caption_left\"><div class = \"container caption_container\"><div class = \"slideshow_caption\"><div class = \"slideshow_inner_caption\"><div class = \"slideshow_align_caption\"><h2  class='avia-caption-title'  itemprop=\"name\" >MARKETING<\/h2><\/div><\/div><\/div><\/div><\/div><img src='https:\/\/ant-translation.com\/wp-content\/uploads\/2018\/01\/AT__slider-marketing02-1500x430.jpg' width='1500' height='430' title='AT__slider-marketing02' alt=''  itemprop=\"thumbnailUrl\"   \/><div class='av-section-color-overlay' style='opacity: 0.7; background-color: #b72e2a; '><\/div><\/div><\/li><\/ul><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1' class='avia-section main_color avia-section-large avia-no-border-styling avia-bg-style-scroll  container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2101'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable' ><div class=\"flex_column av_one_third  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:10px;color:#185694;font-size:24px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote   av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Traduzione di testi pubblicitari e marketing<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#185694'><\/div><\/div><\/div><br \/>\n<div style='height:20px' class='hr hr-invisible '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div class='avia-image-container  av-styling-   avia-align-center '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><img class='avia_image ' src='https:\/\/ant-translation.com\/wp-content\/uploads\/2017\/12\/logos-ISO.jpg' alt='' title='logos-ISO'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable' ><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_two_third  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding   \" style='border-radius:0px; '><p><section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '   itemprop=\"text\" ><p><strong>La pubblicit\u00e0 \u00e8 un po&#8217; come la magia: i trucchi migliori funzionano senza rivelare cosa c&#8217;\u00e8 dietro<\/strong> e in questa illusione, l&#8217;obiettivo fondamentale \u00e8 che al termine dello spettacolo ce ne andiamo convinti che sia valsa la pena acquistare il biglietto.<\/p>\n<p><strong>La magia nella traduzione non sta nel vestire la tua organizzazione o i tuoi prodotti con abiti locali, ma nel mostrare ai locali che rispetti la loro cultura.<\/strong><\/p>\n<p>L&#8217;<strong>adattamento culturale<\/strong> tiene conto dell&#8217;impatto dei colori e dei grafici, del formato dei numeri, delle unit\u00e0 di misura e della valuta locale, oltre che della struttura del testo, delle convenzioni locali sul genere e del grado di formalit\u00e0 maggiormente utilizzato.<\/p>\n<p>ANT impiega <strong>traduttori madrelingua specializzati in marketing affinch\u00e9 il tuo messaggio arrivi a destinazione in modo efficace<\/strong>.<\/p>\n<\/div><\/section><br \/>\n<div class='avia-button-wrap avia-button-left '><a href='https:\/\/ant-translation.com\/it\/contatti\/' class='avia-button  avia-icon_select-yes-left-icon avia-color-theme-color avia-size-medium avia-position-left '   ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Contattaci<\/span><\/a><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2101'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2' class='avia-section main_color avia-section-large avia-no-border-styling avia-bg-style-scroll  container_wrap sidebar_right' style = 'background-color: #f2f2f2; '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2101'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable' ><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:10px;color:#185694;font-size:21px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote   av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Lingua neutra o localizzazione inversa<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#185694'><\/div><\/div><\/div><br \/>\n<div style=' margin-top:15px; margin-bottom:15px;'  class='hr hr-custom hr-center hr-icon-no '><span class='hr-inner   inner-border-av-border-fat' style=' width:100%; border-color:#b72e2a;' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable' ><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding   \" style='border-radius:0px; '><p><div style='padding-bottom:10px;color:#185694;font-size:21px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote   av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Traduzione creativa<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#185694'><\/div><\/div><\/div><br \/>\n<div style=' margin-top:15px; margin-bottom:15px;'  class='hr hr-custom hr-center hr-icon-no '><span class='hr-inner   inner-border-av-border-fat' style=' width:100%; border-color:#d75340;' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable' ><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding first  \" style='border-radius:0px; '><section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '   itemprop=\"text\" ><p><strong>A volte, potresti aver bisogno di localizzare una comunicazione in modo diverso a seconda dei paesi o delle regioni di destinazione. Altre volte, potrebbe invece convenire mantenere uno stile neutro, in modo da rivolgersi a un pubblico pi\u00f9 ampio.<\/strong><\/p>\n<p>La lingua &#8220;neutra&#8221; \u00e8 una variante standard, ma non per questo insipida. Il suo obiettivo \u00e8 comunicare con il maggior numero possibile di interlocutori in una stessa lingua, a prescindere dai regionalismi (per esempio, scegliendo un inglese che sia comprensibile negli Stati&nbsp;Uniti, ma anche in Gran Bretagna e Australia).<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable' ><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding   \" style='border-radius:0px; '><section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '   itemprop=\"text\" ><p>Nei testi pubblicitari, la traduzione diretta non sempre raggiunge il suo obiettivo e il messaggio a volte deve essere adattato: <strong>cambiare forme e contenuti per generare le emozioni desiderate e raggiungere i risultati voluti<\/strong>.<\/p>\n<p>L&#8217;uso di metafore a sfondo calcistico non \u00e8 di certo la tecnica pi\u00f9 indicata per testi rivolti a un pubblico statunitense (anche per quella fetta di popolazione che parla spagnolo) mentre la pasta, in tutte le sue salse, sar\u00e0 sicuramente un ottimo riferimento per un pubblico italiano ma suoner\u00e0 arabo a chiunque non abbia mai messo piede nel bel paese!<\/p>\n<p><strong>Tratta i tuoi testi con la massima cura, con ANT avrai il mondo sul palmo della tua mano.<\/strong><\/p>\n<p>Siamo pronti ad assisterti, <a href=\"https:\/\/ant-translation.com\/it\/contatti\/\">inviaci subito la tua richiesta di preventivo<\/a>.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. 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