{"id":1085,"date":"2017-04-17T21:23:24","date_gmt":"2017-04-17T21:23:24","guid":{"rendered":"https:\/\/staging.ant-translation.com\/marketing\/"},"modified":"2019-01-14T18:58:38","modified_gmt":"2019-01-14T18:58:38","slug":"marketing","status":"publish","type":"page","link":"https:\/\/ant-translation.com\/es-US\/marketing\/","title":{"rendered":"MARKETING"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1' class='avia-fullwidth-slider main_color avia-shadow  container_wrap sidebar_right'   ><div  data-size='featured'  data-lightbox_size='large'  data-animation='slide_up'  data-ids='621'  data-video_counter='0'  data-autoplay='true'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow_full'  data-interval='5'  data-class=' '  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-src=''  data-position='top left'  data-repeat='no-repeat'  data-attach='scroll'  data-stretch=''  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-featured av_slideshow_full   avia-slide_up-slider '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner' style='padding-bottom: 28.666666666667%;'><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap'  ><div class = \"caption_fullwidth av-slideshow-caption caption_left\"><div class = \"container caption_container\"><div class = \"slideshow_caption\"><div class = \"slideshow_inner_caption\"><div class = \"slideshow_align_caption\"><h2  class='avia-caption-title'  itemprop=\"name\" >MARKETING<\/h2><\/div><\/div><\/div><\/div><\/div><img src='https:\/\/ant-translation.com\/wp-content\/uploads\/2018\/01\/AT__slider-marketing02-1500x430.jpg' width='1500' height='430' title='AT__slider-marketing02' alt=''  itemprop=\"thumbnailUrl\"   \/><div class='av-section-color-overlay' style='opacity: 0.7; background-color: #b72e2a; '><\/div><\/div><\/li><\/ul><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1' class='avia-section main_color avia-section-large avia-no-border-styling avia-bg-style-scroll  container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1085'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable' ><div class=\"flex_column av_one_third  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:10px;color:#185694;font-size:24px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote   av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Traducci\u00f3n de textos de marketing y publicidad<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#185694'><\/div><\/div><\/div><br \/>\n<div style='height:20px' class='hr hr-invisible '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div class='avia-image-container  av-styling-   avia-align-center '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><img class='avia_image ' src='https:\/\/ant-translation.com\/wp-content\/uploads\/2017\/12\/logos-ISO.jpg' alt='' title='logos-ISO'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable' ><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_two_third  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding   \" style='border-radius:0px; '><p><section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '   itemprop=\"text\" ><p><strong>La publicidad es como la magia, los mejores trucos funcionan sin que sepamos c\u00f3mo fueron hechos<\/strong> y en ese ilusionismo hay un compromiso fundamental: saldr\u00e1s del show convencido de que comprar la entrada vali\u00f3 la pena.<\/p>\n<p><strong>La magia en las traducciones no significa vestir a tu organizaci\u00f3n o tus productos con ropa local, sino mostrar a los locales que respetas su cultura.<\/strong><\/p>\n<p>La <strong>adaptaci\u00f3n cultural<\/strong> considera el impacto de los colores y los gr\u00e1ficos, los formatos de numeraci\u00f3n, las unidades de medida y la moneda locales, junto con la estructura del texto, las convenciones sociales sobre g\u00e9nero y el grado de informalidad prevalente m\u00e1s adecuado, entre otras cosas.<\/p>\n<p>ANT te ofrece <strong>traductores nativos especialistas en marketing para que tu mensaje llegue con eficacia<\/strong>.<\/p>\n<\/div><\/section><br \/>\n<div class='avia-button-wrap avia-button-left '><a href='https:\/\/ant-translation.com\/es-US\/contacto\/' class='avia-button  avia-icon_select-yes-left-icon avia-color-theme-color avia-size-medium avia-position-left '   ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Ponte en contacto con nosotros<\/span><\/a><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1085'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2' class='avia-section main_color avia-section-large avia-no-border-styling avia-bg-style-scroll  container_wrap sidebar_right' style = 'background-color: #f2f2f2; '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1085'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable' ><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:10px;color:#185694;font-size:21px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote   av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Idioma neutro o localizaci\u00f3n reversa<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#185694'><\/div><\/div><\/div><br \/>\n<div style=' margin-top:15px; margin-bottom:15px;'  class='hr hr-custom hr-center hr-icon-no '><span class='hr-inner   inner-border-av-border-fat' style=' width:100%; border-color:#b72e2a;' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable' ><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding   \" style='border-radius:0px; '><p><div style='padding-bottom:10px;color:#185694;font-size:21px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote   av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Transcreaci\u00f3n<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#185694'><\/div><\/div><\/div><br \/>\n<div style=' margin-top:15px; margin-bottom:15px;'  class='hr hr-custom hr-center hr-icon-no '><span class='hr-inner   inner-border-av-border-fat' style=' width:100%; border-color:#d75340;' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable' ><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding first  \" style='border-radius:0px; '><section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '   itemprop=\"text\" ><p><strong>A veces necesitas localizar las comunicaciones seg\u00fan los pa\u00edses o las regiones de destino, a veces conviene mantener un estilo neutro para audiencias m\u00e1s amplias.<\/strong><\/p>\n<p>El idioma &#8220;neutro&#8221; es una variante aplanada, pero no por eso insulsa. Busca llegar de manera comprensible a la mayor cantidad de hablantes de una cierta lengua al mismo tiempo, independientemente de sus regionalismos (por ejemplo, a quienes hablan ingl\u00e9s en EE.&nbsp;UU., el Reino Unido y Australia).<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable' ><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding   \" style='border-radius:0px; '><section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '   itemprop=\"text\" ><p>En los textos publicitarios la traducci\u00f3n directa no siempre alcanza y hay que adaptar el mensaje para producir el mismo efecto: <strong>cambiar la forma y el contenido para generar las mismas emociones y resultados<\/strong>.<\/p>\n<p>Tratar de vender huevos a los fabricantes de tortillas mexicanos tal vez no sea tan redituable como intentarlo en Espa\u00f1a y en muchos pa\u00edses la gente no sabe que el Viejito Pascuero nos visita cada diciembre.<\/p>\n<p><strong>Pon todo el cuidado del mundo en tus textos, ANT pone el mundo a tu alcance.<\/strong><\/p>\n<p>Estamos listos para ayudarte, <a href=\"https:\/\/ant-translation.com\/es-US\/contacto\/\">env\u00edanos ya tu consulta o pedido de presupuesto<\/a>.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. 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