{"id":982,"date":"2017-04-17T21:23:24","date_gmt":"2017-04-17T21:23:24","guid":{"rendered":"https:\/\/staging.ant-translation.com\/marketing\/"},"modified":"2019-01-15T02:40:19","modified_gmt":"2019-01-15T02:40:19","slug":"marketing","status":"publish","type":"page","link":"https:\/\/ant-translation.com\/en-US\/marketing\/","title":{"rendered":"MARKETING"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1' class='avia-fullwidth-slider main_color avia-shadow  container_wrap sidebar_right'   ><div  data-size='featured'  data-lightbox_size='large'  data-animation='slide_up'  data-ids='621'  data-video_counter='0'  data-autoplay='true'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow_full'  data-interval='5'  data-class=' '  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-src=''  data-position='top left'  data-repeat='no-repeat'  data-attach='scroll'  data-stretch=''  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-featured av_slideshow_full   avia-slide_up-slider '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner' style='padding-bottom: 28.666666666667%;'><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap'  ><div class = \"caption_fullwidth av-slideshow-caption caption_left\"><div class = \"container caption_container\"><div class = \"slideshow_caption\"><div class = \"slideshow_inner_caption\"><div class = \"slideshow_align_caption\"><h2  class='avia-caption-title'  itemprop=\"name\" >MARKETING<\/h2><\/div><\/div><\/div><\/div><\/div><img src='https:\/\/ant-translation.com\/wp-content\/uploads\/2018\/01\/AT__slider-marketing02-1500x430.jpg' width='1500' height='430' title='AT__slider-marketing02' alt=''  itemprop=\"thumbnailUrl\"   \/><div class='av-section-color-overlay' style='opacity: 0.7; background-color: #b72e2a; '><\/div><\/div><\/li><\/ul><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1' class='avia-section main_color avia-section-large avia-no-border-styling avia-bg-style-scroll  container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-982'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable' ><div class=\"flex_column av_one_third  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:10px;color:#185694;font-size:24px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote   av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Marketing and advertising translation<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#185694'><\/div><\/div><\/div><br \/>\n<div style='height:20px' class='hr hr-invisible '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div class='avia-image-container  av-styling-   avia-align-center '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><img class='avia_image ' src='https:\/\/ant-translation.com\/wp-content\/uploads\/2017\/12\/logos-ISO.jpg' alt='' title='logos-ISO'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable' ><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_two_third  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding   \" style='border-radius:0px; '><p><section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '   itemprop=\"text\" ><p><strong>Advertising is like magic: the best tricks work without revealing how they were done.<\/strong> And in that artifice there is a fundamental commitment: you\u2019ll leave the show feeling sure you got your money&#8217;s worth.<\/p>\n<p> <strong>Translation magic isn\u00b4t about dressing up your organization or products in foreign clothing. It&#8217;s about showing your local audience that you respect and understand their culture.<\/strong><\/p>\n<p> <strong>Cultural adaptation<\/strong> takes into account factors like the impact of colors and graphics, numbering formats, units of measure and local currency, as well as text structure, social conventions on gender, the proper levels of formality, and more.<\/p>\n<p> ANT offers you <strong>native translators specialized in marketing who can deliver your message persuasively<\/strong>.<\/p>\n<\/div><\/section><br \/>\n<div class='avia-button-wrap avia-button-left '><a href='https:\/\/ant-translation.com\/en-US\/contacto\/' class='avia-button  avia-icon_select-yes-left-icon avia-color-theme-color avia-size-medium avia-position-left '   ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Contact us<\/span><\/a><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-982'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2' class='avia-section main_color avia-section-large avia-no-border-styling avia-bg-style-scroll  container_wrap sidebar_right' style = 'background-color: #f2f2f2; '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-982'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable' ><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:10px;color:#185694;font-size:21px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote   av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Neutral language or reverse localization<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#185694'><\/div><\/div><\/div><br \/>\n<div style=' margin-top:15px; margin-bottom:15px;'  class='hr hr-custom hr-center hr-icon-no '><span class='hr-inner   inner-border-av-border-fat' style=' width:100%; border-color:#b72e2a;' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable' ><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding   \" style='border-radius:0px; '><p><div style='padding-bottom:10px;color:#185694;font-size:21px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote   av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Transcreation<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#185694'><\/div><\/div><\/div><br \/>\n<div style=' margin-top:15px; margin-bottom:15px;'  class='hr hr-custom hr-center hr-icon-no '><span class='hr-inner   inner-border-av-border-fat' style=' width:100%; border-color:#d75340;' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable' ><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding first  \" style='border-radius:0px; '><section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '   itemprop=\"text\" ><p><strong>Sometimes you need to localize communications by country or region, and sometimes it\u00b4s better to employ a neutral style to reach a broader audience.<\/strong><\/p>\n<p>\u201cNeutral\u201d language is a flattened variant, but it doesn\u00b4t have to be dull. It seeks the most communicative way to reach the largest possible number of speakers in a language all at once, regardless of their cultural differences or regionalisms (for example, English-speakers in the USA, the UK and Australia).<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable' ><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding   \" style='border-radius:0px; '><section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '   itemprop=\"text\" ><p>In advertising copy, direct translation doesn&#8217;t always hit the mark and the message has to be adapted, <strong>form and content are designed to inspire the same emotions and produce the same results<\/strong>.<\/p>\n<p>If you\u00b4re aiming for the Argentinian market, a reference to soccer will work better than one to baseball, and peanut butter may not sound so tempting. But dulce de leche? Now, that&#8217;s a different story!<\/p>\n<p><strong>You put a world of care into your texts, and ANT puts the world at your fingertips.<\/strong><\/p>\n<p> We\u00b4re ready to help. <a href=\"https:\/\/ant-translation.com\/en-US\/contacto\/\">Contact us with your questions or request an estimate<\/a>.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. 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